Data as a driver of logistics 4.0
Transparency, Availability and Reliability. Digitalization is gradually prompting the logistics industry to rethink its approach. A new generation of internet users is changing customer behavior significantly, resulting in constantly rising expectations of the logistics industry. Current information technologies now allow goods to be tracked in real time which is a prerequisite for many customers. Customers strive for an inexpensive, spontaneous and error-free delivery and require a fast and transparent delivery. Logistics companies and service providers are confronted with a decreasing fault tolerance and customer loyalty, combined with increasing demand volatility. Logistics deliveries and logistics services are becoming more and more shorter and shorter and are therefore less valid to calculate. This development can be seen both in the B2C sector and increasingly in the B2B sector. To ensure that classic logistics companies and service providers remain competitive in the course of the changing market situation, more and more companies are adapting their customer and value orientation throughout the entire supply chain.