What is the Westphalia DataLab?

The Westphalia DataLab

We, the Westphalia DataLab, are a start-up founded in autumn 2017 by a team around Professor Dr. Reiner Kurzhals, Cornelius Brosche and the 145-year-old logistics company FIEGE as a strategic investor. In this combination we unite the best from different areas: The family-run and down-to-earth company FIEGE backs us up with its trust and constant support in all areas. This way, we have the technological and scientific freedom to try out and exploit new state-of-the-art technologies that enable us to achieve our goals as quickly as possible. With Professor Dr. Rainer Kurzhals as Managing Director, we have an expert in the field of data analysis and corporate management on board. His close connection to universities in Münster also allows us to continually expand our team with specialized employees. Our team now consists of more than 45 experienced data experts. We specialize in developing data-based solutions together with our customers for a wide range of challenges. Using artificial intelligence and machine learning technologies, we set new standards with our innovative product approaches and support our customers on their way to become data-driven companies. Amongst others, our customers include CLAAS, Westfalen AG, Remondis, LBS West, TSR Recycling and FIEGE itself.

Which use cases are relevant for my company?

As a rule, most companies know for themselves what has happened to them recently and which developments should be examined and analysed more closely by the WDL. In an initial analysis, we can use your experience in creating a proof of concept (PoC) to identify customer-specific projects. These can be special questions concerning the sales development of a specific product or groups of customers willing to migrate, for example, or long-term recommendations for action regarding sales increases or cost reductions within the company. In addition to your own questions and ideas, the WDL can also explore the available data in order to identify relevant use cases. The WDL draws on more than 25 years of experience in Advanced Analytics to evaluate the large amounts of data available in such a way that relevant information can be discovered for your management. We use machine learning and artificial intelligence methods to evaluate internal company data and additional external data in order to provide you with concrete recommendations for action. The WDL supports you in several ways and helps you to find out what will happen in your company in the short and long term and which use cases are relevant for your company so that you can intervene in a timely manner.

What requirements does my company have to meet for a data science project?

If you are interested in the future of your own company, you have already fulfilled the greatest prerequisite for working with us. If you want to know how to form customer groups, avoid cancellations or create optimal route and warehouse plans or how to identify "high potential" customers and products or detect cases of fraud, a data science project with us is a good way to get one step closer to these goals. For a comprehensive evaluation we need such data, which has been stored for years in most companies, but is often not further evaluated. It doesn't matter whether there was a lack of know-how, technology or capacity. The WDL now takes over this work: You provide us with your internal data and we discuss the objectives with you. Internal data typically includes customer and contact history or transaction data in a common standard format such as .xls or .csv. Then we perform an individual analysis with additional external data in order to provide you with answers to your questions and concrete recommendations for action to increase sales and reduce costs. If you like the results of the first project and you recognize the added value of Data Science in your company, your company will be transformed into a data-driven one. You can individually adjust the level of support in regular operation by the WDL.

How's a data science project going?

You yourself know best what has happened in your company in recent years and what important topics and questions are in corporate management. The WDL can support you in finding out what will happen in your company in the coming months and years, so that you can intervene in a timely manner. With Artificial Intelligence (AI) procedures, your existing company data as well as external data are analyzed in order to predict, for example, sales figures for a product in the coming days, weeks and months or to identify customers in good time who are otherwise highly likely to cancel. A data science project with us usually takes place in three agile steps:

  1. In the first step, the Proof of Concept (PoC), a customer-specific project is identified within three weeks. Your own questions will be recorded and analysed here.
  2. This PoC will be transferred into an individual dashboard within four weeks in a second step. With this graphical user interface, which is tailored to your company and suitable for analysis, you can view all important key performance indicators and analysis results and filter and aggregate them user-specifically depending on the issue at hand.
  3. Our project is not a classic, one-time consulting project, which becomes apparent in the third step, the transfer to regular operation. Here we automate the dashboard for regular operations, where you have as much new information as possible about data-driven business management. Here you decide for yourself how strong our support is and how long you want to act as a data-driven company on the market.

Westphalia DataLab GmbH

Regina-Protmann-Str. 16
48159 Münster
Phone: +49 (0) 251 20751120
Mail: info@westphalia-datalab.com


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